The best part about the jewelry business? Joy. People don't need a diamond. They want one. Buying jewelry is a celebration. Russ Kathol started out his life looking to be a banker but took a part time job selling diamonds and fell in love with the business. Two years into working with a family owned jeweler in Sioux Falls, South Dakota, Russ started the process to become a GIA certified diamond grader. The process took two and a half years, but allowed Russ to acquire the knowledge needed to start his own business. Russ is one of two GIA certified diamond graders in Plattsmouth and has been in the business since 1985.
The best part of managing Main Street Jewelers? The joy of finding the perfect gift that will forever symbolize a special moment in someone's life.
Most importantly, Kim has raised four children while managing the business. Back in the day, you could find Kim cheering on her kids at swim meets while sorting through invoices. She is grateful for her business management skills, gained at the University of South Dakota (Go Yotes!). Her efforts ensure that both her children and the business prosper.
The best part about the jewelry business? Tears... of happiness. DeAnne loves that they are able to take something that was gathering dust in a jewelry box and turn into it something they can wear and enjoy everyday. Daughter of Russ and Kim, DeAnne has worked in the family business since the age of four. From the beginning, simply dusting shelves, DeAnne is now one of the certified diamond graders on site. With certifications from the Gemological Institute of America, DeAnne obtained a graduate in diamonds (GIA) and is an Accredited Jewelry professional. DeAnne's recent accomplishment her own line of jewelry in the store that is designed and inspired by her.